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Soft demand (-21.0% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 15Conversion 72Competition 59Returns 82Price range 48Avg price 21Brand share 35Review moat 64Quality gap 43

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good942

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£3.33–£25.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Bad£93K

£93K/yr · 189K searches

Avg price

Bad£7.38

avg listing price — sweet spot $15–$100

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch