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ethernet cable 50m
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.24avg listing price — sweet spot $15–$100
Price range
Great£10.56–£28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,898.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad£82K£82K/yr · 39K searches
Competition
Bad81%top-5 click share — a locked-up shelf