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A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 36Conversion 91Competition 16Returns 66Price range 75Avg price 86Brand share 40Review moat 24Quality gap 38

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£19.24

avg listing price — sweet spot $15–$100

Price range

Great£10.56–£28.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,898.27

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£82K

£82K/yr · 39K searches

Competition

Bad81%

top-5 click share — a locked-up shelf