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ethernet cable 30m
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£15.99avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good£8.61–£24.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Bad£95K£95K/yr · 87K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,037.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf