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ethernet cable 2m
Skip itPrices mostly outside the sweet spot ($2.19–$11.81) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,465.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.32avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 104K searches
Price range
Bad£2.19–£11.81cheapest to priciest tracked listing — scored on the share inside $15–$100