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ethernet cable 1m
Skip itPrices mostly outside the sweet spot ($2.43–$9.30) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£87K£87K/yr · 91K searches
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Review moat
Bad23,166.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Price range
Bad£2.43–£9.30cheapest to priciest tracked listing — scored on the share inside $15–$100