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ethernet cable 15m
Skip itPrices mostly outside the sweet spot ($2.56–$16.67) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Market size
Okay£124K£124K/yr · 89K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Review moat
Bad17,062.27avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.56–£16.67cheapest to priciest tracked listing — scored on the share inside $15–$100