36
dual monitor
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good£117.62avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£21.63–£181.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,836.26avg incumbent reviews — the moat a new listing must climb
Market size
Okay£118K£118K/yr · 124K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale