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digital notepad
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Avg price
Good£129.01avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay£221K£221K/yr · 428K searches
Review moat
Okay2,898avg incumbent reviews — the moat a new listing must climb
Price range
Bad£6.97–£568.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price