51
desk shelf
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-28.4% this quarter) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great£22.65avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great£6.48–£101.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,981.15avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 168K searches
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand