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Prices mostly outside the sweet spot ($5.50–$9.30) — this niche doesn't clear our bar today.

Market size 11Growth 22Conversion 96Competition 16Returns 88Price range 0Avg price 20Brand share 28Review moat 22Quality gap 76

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

Review moat

Bad8,777.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.14

avg listing price — sweet spot $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad£44K

£44K/yr · 46K searches

Price range

Bad£5.50–£9.30

cheapest to priciest tracked listing — scored on the share inside $15–$100