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cd storage
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible£26.98avg listing price — sweet spot $15–$100
Price range
Great£4.30–£106.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Market size
Good£473K£473K/yr · 1.2M searches
Review moat
Good1,276.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.9%90-day search growth — must beat 0% to launch