50
cd case
Worth a lookShows low returns (0.6%), but soft demand (-10.2% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good£3.50–£29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£209K£209K/yr · 418K searches
Avg price
Okay£9.51avg listing price — sweet spot $15–$100
Review moat
Bad4,236.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch