Skip to content
37

cat 5e ethernet cable

Skip it

A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 21Conversion 51Competition 24Returns 87Price range 78Avg price 54Brand share 29Review moat 20Quality gap 38

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great£2.56–£60.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.47

avg listing price — sweet spot $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Review moat

Bad12,323.79

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£63K

£63K/yr · 123K searches