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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 65Growth 17Conversion 65Competition 24Returns 77Price range 82Avg price 90Brand share 5Review moat 41Quality gap 80

Avg price

Great£59.85

avg listing price — sweet spot $15–$100

Price range

Great£21.25–£114.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Market size

Good£627K

£627K/yr · 181K searches

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,439

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand