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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 17Conversion 98Competition 24Returns 98Price range 87Avg price 95Brand share 0Review moat 65Quality gap 27

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£30.75

avg listing price — sweet spot $15–$100

Price range

Great£9.47–£65.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good916

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad£94K

£94K/yr · 18K searches

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand