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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 39Conversion 100Competition 11Returns 96Price range 79Avg price 87Brand share 8Review moat 69Quality gap 42

Conversion

Incredible22.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£19.89

avg listing price — sweet spot $15–$100

Price range

Great£11.43–£29.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good756.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Market size

Bad£43K

£43K/yr · 10K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand