44
cable tidy box
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Price range
Good£5.94–£35.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.62avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£244K£244K/yr · 623K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,131.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.2%90-day search growth — must beat 0% to launch