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Skip itPrices mostly outside the sweet spot ($1.38–$15.37) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,652.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£166K£166K/yr · 213K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.99avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.38–£15.37cheapest to priciest tracked listing — scored on the share inside $15–$100