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am5 motherboard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good708.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good£120.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£179K£179K/yr · 73K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad6.1%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£99.89–£201.53cheapest to priciest tracked listing — scored on the share inside $15–$100