47
airplane headphone adaptor
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.71–£31.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,476.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Market size
Bad£78K£78K/yr · 60K searches
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand