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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 95Growth 32Conversion 5Competition 35Returns 33Price range 0Avg price 0Brand share 0Review moat 87Quality gap 25

Market size

Incredible£2.2M

£2.2M/yr · 1.1M searches

Review moat

Great254.41

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad£505.80

avg listing price — sweet spot $15–$100

Price range

Bad£405.84–£577.68

cheapest to priciest tracked listing — scored on the share inside $15–$100