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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 79Growth 18Conversion 9Competition 32Returns 44Price range 0Avg price 31Brand share 0Review moat 84Quality gap 24

Review moat

Great311.77

avg incumbent reviews — the moat a new listing must climb

Market size

Great£1.1M

£1.1M/yr · 542K searches

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£296.03

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£210.33–£361.92

cheapest to priciest tracked listing — scored on the share inside $15–$100