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Prices mostly outside the sweet spot ($123.17–$861.73) — this niche doesn't clear our bar today.

Market size 61Growth 17Conversion 8Competition 47Returns 54Price range 0Avg price 18Brand share 17Review moat 12Quality gap 32

Market size

Good£526K

£526K/yr · 213K searches

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£380.26

avg listing price — sweet spot $15–$100

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad28,556.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad£123.17–£861.73

cheapest to priciest tracked listing — scored on the share inside $15–$100