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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 65Growth 20Conversion 41Competition 7Returns 45Price range 95Avg price 84Brand share 6Review moat 84Quality gap 35

Price range

Incredible£48.91–£98.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great310.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£75.89

avg listing price — sweet spot $15–$100

Market size

Good£629K

£629K/yr · 251K searches

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand