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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 10Conversion 84Competition 19Returns 85Price range 77Avg price 77Brand share 6Review moat 23Quality gap 22

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.92

avg listing price — sweet spot $15–$100

Price range

Great£9.58–£33.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£161K

£161K/yr · 108K searches

Review moat

Bad8,572.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-31.0%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand