40
650w psu
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£43.13avg listing price — sweet spot $15–$100
Price range
Incredible£24.71–£66.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great303.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay£180K£180K/yr · 123K searches
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand