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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 91Growth 18Conversion 32Competition 23Returns 75Price range 45Avg price 86Brand share 0Review moat 0Quality gap 24

Market size

Great£1.8M

£1.8M/yr · 996K searches

Avg price

Great£70.32

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Okay£21.91–£194.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad52,126.87

avg incumbent reviews — the moat a new listing must climb