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500gb ssd
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£39.51avg listing price — sweet spot $15–$100
Price range
Incredible£20.17–£64.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good£283K£283K/yr · 341K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad14,801.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.3%90-day search growth — must beat 0% to launch