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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 40Conversion 93Competition 6Returns 97Price range 0Avg price 23Brand share 0Review moat 81Quality gap 35

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Review moat

Great378.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.25

avg listing price — sweet spot $15–$100

Market size

Bad£42K

£42K/yr · 44K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.99–£14.33

cheapest to priciest tracked listing — scored on the share inside $15–$100