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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 26Conversion 84Competition 38Returns 97Price range 7Avg price 22Brand share 7Review moat 15Quality gap 33

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.08

avg listing price — sweet spot $15–$100

Review moat

Bad22,073.6

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£50K

£50K/yr · 67K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£3.77–£15.84

cheapest to priciest tracked listing — scored on the share inside $15–$100