49
2.1 speakers
Skip itSoft demand (-27.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£25.47avg listing price — sweet spot $15–$100
Price range
Great£9.19–£99.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£135K£135K/yr · 209K searches
Review moat
Bad5,523.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.5%90-day search growth — must beat 0% to launch