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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 25Conversion 48Competition 17Returns 89Price range 90Avg price 95Brand share 0Review moat 67Quality gap 37

Avg price

Incredible£46.19

avg listing price — sweet spot $15–$100

Price range

Great£21.13–£104.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good839.45

avg incumbent reviews — the moat a new listing must climb

Market size

Good£287K

£287K/yr · 163K searches

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand