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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 67Growth 23Conversion 61Competition 20Returns 84Price range 90Avg price 95Brand share 4Review moat 66Quality gap 43

Avg price

Incredible£27.78

avg listing price — sweet spot $15–$100

Price range

Great£12.61–£54.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Good£664K

£664K/yr · 452K searches

Review moat

Good873.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand