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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 24Conversion 71Competition 30Returns 96Price range 0Avg price 18Brand share 0Review moat 14Quality gap 27

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Market size

Bad£90K

£90K/yr · 214K searches

Avg price

Bad£6.42

avg listing price — sweet spot $15–$100

Review moat

Bad24,527.59

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.57–£8.69

cheapest to priciest tracked listing — scored on the share inside $15–$100