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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 69Growth 17Conversion 46Competition 20Returns 45Price range 13Avg price 71Brand share 0Review moat 87Quality gap 30

Review moat

Great252.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£111.98

avg listing price — sweet spot $15–$100

Market size

Good£722K

£722K/yr · 174K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Price range

Bad£91.09–£159.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand