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yellow pla
Skip itPrices mostly outside the sweet spot ($8.15–$12.62) — this niche doesn't clear our bar today.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.41avg listing price — sweet spot $15–$100
Review moat
Okay3,568.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 37K searches
Price range
Bad£8.15–£12.62cheapest to priciest tracked listing — scored on the share inside $15–$100