44
wooden eggs
Skip itSoft demand (-91.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great158.74avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£5.80–£24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 33K searches
Growth
Bad-91.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand