58
wood slices
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Review moat
Great367.43avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.21–£26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.25avg listing price — sweet spot $15–$100
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Market size
Bad£90K£90K/yr · 206K searches