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wire wool
Skip itPrices mostly outside the sweet spot ($1.51–$12.58) — this niche doesn't clear our bar today.
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,559.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£227K£227K/yr · 232K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.68avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.51–£12.58cheapest to priciest tracked listing — scored on the share inside $15–$100