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window envelopes
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great482.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.60–£19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.46avg listing price — sweet spot $15–$100
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£58K£58K/yr · 30K searches
Brand share
Bad99%top-5 brand share — brand-locked demand