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waterproof dressings for wounds
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Great350.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Market size
Bad£93K£93K/yr · 141K searches
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Price range
Bad£2.34–£13.07cheapest to priciest tracked listing — scored on the share inside $15–$100