53
u nails
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.52–$7.15) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Great286.44avg incumbent reviews — the moat a new listing must climb
Growth
Great+65.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.05avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 67K searches
Price range
Bad£2.52–£7.15cheapest to priciest tracked listing — scored on the share inside $15–$100