52
turnbuckle
Worth a lookShows low returns (0.7%), but a small market ($33K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great499.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Good+52.1%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.34–£21.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£33K£33K/yr · 52K searches