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transparent pla
Skip itPrices mostly outside the sweet spot ($7.32–$14.22) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,800.81avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 55K searches
Price range
Bad£7.32–£14.22cheapest to priciest tracked listing — scored on the share inside $15–$100