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56

timber

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 38Conversion 6Competition 79Returns 98Price range 84Avg price 95Brand share 57Review moat 94Quality gap 77

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.63

avg listing price — sweet spot $15–$100

Review moat

Great117.55

avg incumbent reviews — the moat a new listing must climb

Price range

Great£2.73–£101.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Market size

Bad£32K

£32K/yr · 248K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale