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thermal camera
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Good642.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£637K£637K/yr · 548K searches
Avg price
Good£132.19avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Price range
Okay£45.20–£268.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 5% kills the launch gate
Growth
Bad-50.6%90-day search growth — must beat 0% to launch