54
takeaway boxes
Worth a lookShows low returns (0.6%), but soft demand (-6.1% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great416.44avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.89–£24.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£107K£107K/yr · 195K searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand