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table numbers
Worth a lookShows a thin review moat (74 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible74.26avg incumbent reviews — the moat a new listing must climb
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£5.02–£69.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.92avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 126K searches