45
spring
Skip itPrices mostly outside the sweet spot ($3.33–$11.96) — this niche doesn't clear our bar today.
Review moat
Great204.13avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 221K searches
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.33–£11.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand