50
smoothie bottle
Worth a lookShows low returns (0.8%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£2.83–£28.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.86avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,763.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad£64K£64K/yr · 144K searches
Growth
Bad-26.8%90-day search growth — must beat 0% to launch